A new YOU? @Beaufortfunds rebrands as YOU Asset Management Ltd.

by | Jun 17, 2021

Share this article

As of today, discretionary fund manager Beaufort Investment has rebranded to YOU Asset Management Limited (YOU), marking the next stage of its development as a dedicated investment management business.

In an announcement this morning the company says that its rebrand is designed to provide the business with its own distinct identity, with a clear focus on client interests and outcomes, whilst enabling it to grow and provide a broader range of clients with access to its proven investment solutions.

While the firm’s name and visual identity will change, it retains its full team and product range, operating to the same high standards that clients are used to.

 
 

Derrick Dunne, CEO, commented: “Our new name was inspired by our clients.  We have always believed that if we operate in the best interests of our clients, and keep them as our focus, we will achieve a mutually beneficial outcome for all involved.  We wanted to capture this emphasis and focus with our new name.”

“We are proud of our 16 years’ track record and the awards we have won in recent years.  The investment landscape has truly transformed during this time, and we have continually evolved and expanded our proposition to help our clients access new opportunities to meet their ever-changing needs.  We are all hugely excited by this next phase of development for our firm.”

YOU currently manages over £1.3bn in assets in a series of Active, Income, Enhanced Passive and Ethical Model Portfolios, as well as range of Multi-Asset Blend Funds.

 
 

The new brand goes live on 17 June with the new website address www.YOU-Asset.co.uk.

Share this article

Related articles

IFAM 127 | Not if, but when | April 2024

IFAM 127 | Not if, but when | April 2024

Not if, but when… Spring finally seems to have arrived! Since our last edition, we have had the Spring Budget and the Bank of England (BoE) rate announcement to name but a few important landmarks. This has kept us, like all of you I am sure, quite busy over the last...

Sign up to the IFA Magazine Newsletter

Trending articles

IFA Talk logo

IFA Talk is our flagship podcast, that fits perfectly into your busy life, bringing the latest insight, analysis, news and interviews to you, wherever you are.

IFA Talk Podcast - listen to the latest episode

x