AHR Private Clients bolsters senior team with appointment of Roger Gifford as Head of Sales

Roger Gifford

Roger Gifford has been appointed as Head of Sales for AHR Private Clients, bringing almost three decades’ experience to the team.

AHR Private Clients, which is headquartered in Surrey and provides independent financial advice to High & Ultra High Net worth families and individuals, has announced the appointment of Roger Gifford as Head of Sales.

Gifford joins the business from Nationwide Building Society, where he spent over a decade in senior management positions, most recently as a Regional Director. Over the course of his career, Gifford has led a number of highly successful financial services sales teams, for major organisations including HBoS plc (Bank of Scotland) and Lloyds Banking Group.

The appointment marks the next stage in AHR Private Client’s growth journey, since launching in early 2021, and is a further realization of the Group’s commitment to growing its headcount and securing £500m AUM within 12 months of trading. The development of the senior management team will also position the business favourably in its ambitions to expand to a team of 50 advisers managing circa £2bn AUM, within three years of launch.

These ambitious growth plans reflect the wider successes of the AHR Group which has embarked on a period of sustained growth.

Roger Gifford, Head of Sales, AHR Private Clients comments:

“I’m thrilled to be joining AHR at such an exciting time in its evolution. It has been clear from the start of the journey that the ambitious growth plans have been built with the client and adviser at the heart of the decisions – providing a modern, stable and superior experience throughout. Our overall vision and ambition is to enhance and disrupt the UK advice market by offering something fresh and different – I’m so excited to be part of this especially in these unprecedented and challenging times for clients and advisers.”

Adrian Rees, Operations Director, AHR Private Clients, comments:

“It is testament to the incredible work of the AHR Private Clients’ team, and that of our colleagues across the Group, that we are in a position to be announcing the recruitment of an individual with the calibre of Roger. He has led high performing teams on behalf of some of the biggest names in our industry, for decades and now he will be playing an instrumental role in the growth and development of AHR Private Clients’ proposition.

“We have developed a genuinely better way to do business and by placing our clients and advisers at the heart of all we do, we are confident that the outcomes we can deliver for our clients, in terms of the value we add to their lives, will not be matched.”

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