Assets rise 17% at Continuum as recurring income rises 31%

by | Jul 13, 2022

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Assets under influence rose a further 17% year-on-year to £1.53bn for the half year ending 30 June 2022 at national IFA firm Continuum.

 Financial highlights for the half ending 30 June 2022 include:

  • A 31% rise in ongoing recurring income (year-on-year).
  • A 37% rise in operating profit (year-on-year).
  • A 16% rise in average adviser 12-month rolling productivity to £206,259 (year-on-year).
  • Assets under influence rise 17% (year-on-year) to £1.53bn.

Continuum also saw a 26% rise in overall banked income from its partnership with 2020 Accountancy.

The half saw five new financial advisers join the partnership, as well as a number of Paraplanning and support staff. 


The national IFA firm expects record numbers of advisers to join the partnership in the second half of this year, in line with their strong growth plans.

Martin Brown, Managing Partner at Continuum, said: “Demand for advice is rising, and this combined with enquiries from a number of high-quality advisers looking to join the partnership means the market is really opening up for us.

“Advisers are coming to us looking for someone to work with that will enable them to grow their business, with the same dedication to customer service and quality advice which they have built their businesses upon.


“This half we have seen direct client enquiries rise significantly, due to our market-leading client feedback scores and digital marketing efforts.

“Notably, there has been a steady flow of prospects coming to our advisers due to not receiving adequate contact or support from their existing adviser. Something that we experienced significantly in the height of the pandemic. Clearly, support and regular reassurance in the tough times can really set a good adviser apart from the pack from a client perspective. 

“Pleasingly, we have noticed an even greater increase in the number of clients and prospects subscribing to our exclusive Brand Loyalty and Education programme over the past six months. The cost-of-living crisis is offering us the opportunity to prove our worth as financial planners, going beyond our day-to-day advice roles to really support our clients when they need us the most. 


“Our assets have held steady, growing to £1.53bn, due to the quality of our proposition and how close are advisers are to their clients.”

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