Assets rise 9% for national IFA firm Continuum

by | Oct 14, 2022

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Assets under influence rose a further 9% year-on-year to £1,53bn for the quarter ending 30 September 2022 at national IFA firm Continuum.

Financial highlights for the quarter ending 30 September include:

· A 23% rise in ongoing recurring income (year-on-year).

· A 12% rise in average adviser 12-month rolling productivity (year-on-year).

· Assets under influence rise 9% (year-on-year) to £1.53bn.

The quarter saw three new financial advisers join the partnership, as well as a number of Paraplanning and support staff.

The national IFA firm expects record numbers of advisers to join the partnership in the final quarter of this year, in line with their strong growth plans.

Continuum also expects its new succession solution – My Continuum Succession – to launch before the end of 2022. The solution will offer a home for life for advisers, clients, staff and future generations to come.

Martin Brown, Managing Partner at Continuum, said: “This year has been a tough one for investments and pensions in particular, but I am pleased to say that our assets under influence continued to rise due to the quality of our proposition and how close our advisers are to their clients.

“The past three months have seen record numbers of advisers coming to us, looking for a home within which to grow their business and support their clients.

“We have also seen direct client enquiries continue to rise, thanks to our market-leading client feedback scores, referrals from our existing client base, and digital marketing efforts.

“We also continue to see a strong flow of new clients turning to our advisers due to them not receiving the level of support they are seeking from their current adviser. This is a phenomenon we also experienced during the height of the Coronavirus pandemic. Clearly, support, regular re-assurance and client care beyond the normal review process can really set a good adviser apart from the pack from a client perspective during tough times.

“Demand for high quality affordable advice is rising. At Continuum we believe that financial advice should be for all. This, combined with ongoing enquiries from high-quality advisers looking to join the partnership, means we are well and truly on target to achieve our ambitious growth plans and to become a true household name in the foreseeable future.”

Continuum’s digital marketing efforts also continued to pay off during the quarter.

The national IFA firm saw its website audience grow 27% (year to date), traffic from Google increase 53% and traffic from LinkedIn increase 38%.

A redesign of the firm’s weekly mailer also saw their weekly newsletter open rates rise by 78% in August.

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