Congratulations to the winners of the Protection Guru awards 2021

by | Oct 26, 2021

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Protection is one of the cornerstones of the Financial Planning process. However it can sometimes be overlooked in terms of recognition. That’s why we at IFA Magazine were particularly pleased to see examples of excellence in protection recognised by these awards. We congratulate all the winners – including those shown in the above photograph from the event.

Protection Guru, the ultimate guide to life insurance, critical illness and income protection has announced the winners of its first Protection Guru Awards 2021, established to recognise the leading lights of the protection industry.

A celebration of the hard work and dedication of both advisers and insurers over the last eighteen months, the awards are split into four different categories: Individual Adviser Awards, Adviser Firm Awards, Insurer Awards and Prestige Awards.

Ian McKenna, founder of Protection Guru and Director of FTRC, commented: “At Protection Guru we witness first-hand the amazing work carried out by the protection industry, and not least over the last eighteen months. We strongly felt that it was important to recognise those who have gone above and beyond, from established advisers to new entrants in the market. In creating these awards we wanted to take a fresh approach, so we have included many categories not usually measured, such as recognising the growing use of social media, and categories recognising new advisers and start-up firms. Additionally, our insurer awards recognise insurers meeting specific client needs rather than being based on contract types.

“We have received some fantastic entries and we want to thank everyone who entered. There were some inspiring submissions, demonstrating the difference the protection industry can have on the lives of people and their families, and we express our huge congratulations to all the winners.”


Adam Higgs, head of research at Protection Guru, commented: The protection industry – both insurers and advisers – do so much work behind the scenes to ensure customers have the right protection and support. The Protection Guru Awards have therefore been created to showcase this work and highlight those companies and individuals who are continuing to innovate and adapt in our constantly changing market. In particular, the Prestige Awards category recognises those who have gone the extra mile in helping to build and grow the protection industry’s reputation, from advisers who have supported their clients through the claims process and delivered an improved outcome, to rewarding product launches that brought true benefits to consumers.”

“As judges we were overwhelmed by the quality of the entries we received across the board. We were particularly proud to read through the array of claims stories and things that both advisers and insurers are doing to continually improve the claims experience. These really highlighted the benefits of having an adviser’s support through a claim.”

The winners of the Protection Guru Awards 2021:



Award Winner
Best claim communication or case study CoverMyBubble
Best use of video social media Karla Edwards – The Protection Parent
Best use of static social media Adam Kaplin – Pendragon Protect

(Highly Commended – Lee Thomas (Pangea Life))

Outstanding new protection adviser Karen Chambers – Future Proof
Best Protection administrator/support staff Louise Flanagan – Bespoke Financial Group
Award Winner
Best new protection advice firm That’s Life Insurance


(Highly commended – 3 Pillar financial Planning)

Best protection advice from a mortgage broker Trusted Financial Advice
Best network for protection advice The Openwork Partnership
Best protection advice from a wealth firm Money Honey
Best protection support group/compliance service Auxilium Partnership
Protection advice firm of the year LifeSearch

(Highly commended – FutureProof)

INSURER AWARDS (voted for by the adviser readers of Protection Guru).  
Award Winner  
Best insurer for protecting a mortgaged client Guardian  
Best insurer for protecting clients living in rented accommodation Legal & General  
Best insurer for protecting clients with a family Guardian  
Best insurer for protecting an employed person’s income LV=  
Best insurer for protecting a self-employed person’s income LV=  
Best preventative support service AIG  
Best rehabilitation support service Royal London  
Best insurer for protecting business owners Legal & General  
Best insurer for protecting company employees Legal & General  
Award Winner  
The Above and Beyond Award CoverMyBubble  
Outstanding performance in claims handling Vita  
Protection Guru Doctors’ Award Impact Based Critical Illness – AIG  
Outstanding protection adviser of the year Nina Brown – Pam Brown Mortgages  
Dedication to protection award Johnny Timpson  

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Winners of the Protection Guru Awards 2022 are announced

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Protection Guru, has today announced the winners of Protection Guru Awards 2022. In this, their second year, the awards have been established to recognise the leading lights of the protection industry. The team at IFA Magazine extends our congratulations to all this...

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