Cycling Insurance Rockets In Popularity

by | Jun 24, 2015

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We like our cycling here at IFA Magazine, so we were interested in this story from Aviva which says that the number of people taking out cycle insurance has increased by 75%. Which is perhaps a good idea, given that 376,000 bikes are stolen every year.

Aviva, which prepared these latest research figures, says that it’s the newfound popularity of cycling (helped by the Tour de France) which has triggered an upward spike in the number of people taking out cycle insurance. The increase of 75% came between 2009 and 2014, and the regions which showed the biggest increase were Tyne and Yorkshire. Insurance here jumped 158% and 113% respectively over the last five years. Those in the South took out most policies, some 9,000 last year.

The increased interest with insurance, says Aviva, reflects the amount of money now being spent on bikes and kit. The average cost of a bike has risen from £206 to £233.


Aviva is a big supporter of cycling sport and some of the world’s best female cyclists have been in the UK competing in The Aviva’s Women’s Tour. It was won by Lisa Brennauer, with Britain’s Hannah Barnes winning the fifth stage. The Aviva Women’s Tour has the highest ranking a women’s stage race can achieve and included Olympic Gold medallist Dani King. Aviva will also be sponsoring the elite men’s race, the Aviva Tour of Britain, in September.

Aviva Tours Dani King Chris Boardman

Aviva Tours Dani King and Chris Boardman

Marketing Director at Aviva Heather Smith said: “The success of cycling in the UK has been both at an elite level – from athletes such as Sir Chris Hoy, Sir Bradley Wiggins and Victoria Pendleton CBE – but also at a grassroots level as people have been inspired to get out on their bikes. This is great to see, as cycling is a sport that can bring lasting health and wellbeing benefits. Therefore, as we gear up for The Aviva Women’s Tour 2015, we hope even more people will be inspired to take part – and if they are, to invest in the right equipment and the appropriate insurance to protect it.


“Just as you take the time to choose the correct clothes and kit, it is important to ensure your bikes and accessories are covered against theft, accidental damage or causing injury or damage to another person. This will then mean you can relax and enjoy your hobby with the confidence that your pride and joy is protected.”

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