The rebranding of Ecclesiastical Investment Management to EdenTree Investment Management is complete today as the new logo and website go live.
Individual fund names will be unaffected, although the legal name of the fund structure has been amended to reflect the changes. EdenTree Investment Management is part of the Ecclesiastical group and no other structural, or legal changes are being made says the company.
Director of Group Investments and Fund Manager at EdenTree Investment Management Sue Round said: “Today marks a major strategic milestone for the company and the rebrand represents our future growth ambitions.
“We will continue to operate an active, value-based approach to stock picking, building on the track record of delivering profit with principles for investors and charities. Responsibility forms the backbone of everything EdenTree does, from our long-term investment approach to our stance on sustainability. Our heritage and extensive experience in responsible investing makes us best placed to lead this area of the market.”