EQ Investors Launches New Advice Service

by | Nov 3, 2015

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A new advice service has been launched by EQ Investors, the boutique wealth manager led by Bestinvest founder John Spiers.

Called Simple EQ, it’s a new online and telephone-based investment advice service for private investors seeking portfolio management at affordable rates, says the company. It offers regulated advice and access to a range of investment solutions managed by EQ’s investment team.

EQ Investors says that this is key step towards filling the advice gap in the wealth management industry. Clients will have 24/7 online access to their portfolios in addition to a team of fully qualified financial advisers at the end of the phone.


A company statement said: “Simply EQ uses best-in-class technology whilst simultaneously keeping the human interaction that people value so highly when making investment decisions. A client can either complete an online or telephone based risk questionnaire on their circumstances and financial goals, deposit money for a one-off amount, or set up a regular monthly payment.

“As well as tailoring a clients’ investment portfolio to match their appetite for risk, the Simply EQ service includes an affordability assessment to measure the suitability of investing. The service also includes the ability to transfer a range of existing pension schemes including personal and stakeholder pensions.

“Recognising that charges have a direct impact on returns, the cost of the service are completely transparent. An investor with a Simply EQ Low Cost Portfolio of £10,000 will be paying less than £10 per month in total charges. EQ is also introducing the ability to invest individually as part of a group, with discounted rates dependant on the number of members, starting from groups of ten.”


Sally Collins will head-up Simply EQ. She said: “Simply EQ is available for anyone with at least £10,000 (or £500 per month) to invest or transfer. We believe that offering an efficient, affordable and accessible service will help people invest for their futures.”

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