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Financial services firm wins major European award

David Harrison
David Harrison

A financial services firm which provides products and technology to nearly 20% of all financial advisers based in the UK, has won a major award.

Newcastle-based True Potential has been named a National Champion for the UK in The European Business Awards. Employing over 300 people, it also has offices in London and Northern Ireland.

Set-up to celebrate business excellence and best practice in the European business community, The European Business Awards is said to be Europe’s largest business competition and is in its tenth year. It engages with around 33,000 businesses, from 34 countries, and is supported by business leaders, academics and political representatives from across Europe.

True Potential managing partner David Harrison (pictured above) said: “We’re very proud to be selected to represent the UK as a National Champion as we approach our tenth anniversary in business. Our success is down to our people and our proximity to world-class universities. We have exceptional talent at True Potential that continues to produce some of the most innovative financial technology, products and ideas that help people to save and invest.”

CEO of the European Business Awards Adrian Tripp said: “Congratulations to True Potential who have been selected to represent the UK as National Champions. They are central to the success of Europe’s strong business community, and have shown the core principles we look for of innovation, ethics and success.”

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