The Global sector maintained its position in September as the most popular sector, according to the latest sales figures from FundsNetwork. Mixed Investment 40-85% Shares and Volatility Managed sectors followed in second and third place respectively, marking a preference for portfolio diversification.
Vanguard’s LifeStrategy 60% Equity Fund was the leading fund for adviser sales overall, as well as the bestselling ISA and Pension fund, reflecting a continued demand for passive funds.
Paul Richards, Head of Sales at FundsNetwork, comments: “September was a turbulent month for investors, and as we navigate through these uncertain times, advisers are continuing to take a diversified approach in order to mitigate the risks for their clients.
“It is also interesting to see that UK focused funds are falling into the top ten bestselling funds for both pensions and ISAs – indicating that despite the ongoing political uncertainty, advisers are still finding value in the UK market.”
Top 10 adviser sales by sector via FundsNetwork
| Rank | Sector Name |
| 1 | Global |
| 2 | Mixed Investment 40-85% Shares |
| 3 | Volatility Managed |
| 4 | £ Strategic Bond |
| 5 | Short Term Money Market |
| 6 | Mixed Investment 0-35% Shares |
| 7 | Global Bonds |
| 8 | £ Corporate Bond |
| 9 | Global Equity Income |
| 10 | Property |
Top 10 adviser sales by fund via FundsNetwork
| Rank | Fund Name |
| 1 | Vanguard Life Strategy 60% Equity Fund |
| 2 | Vanguard Life Strategy 40% Equity Fund |
| 3 | Royal London Short Term Money Market Fund |
| 4 | LF Lindsell Train UK Equity Fund |
| 5 | Baillie Gifford Strategic Bond |
| 6 | Royal London Sustainable Diversified Trust |
| 7 | Architas MA Blended Intermediate Fund Class |
| 8 | Liontrust Strategic Bond |
| 9 | Franklin UK Equity Income Fund |
| 10 | Lindsell Train Global Equity Fund |
Pension bestsellers through FundsNetwork
| Rank | Fund Name |
| 1 | Vanguard Life Strategy 60% Equity Fund |
| 2 | Artemis Global Emerging Markets |
| 3 | Franklin UK Equity Income Fund |
| 4 | CFP SDL UK Buffettology Fund |
| 5 | Fundsmith Equity |
| 6 | LF Lindsell Train UK Equity fund |
| 7 | Artemis Strategic Bond |
| 8 | Vanguard LifeStrategy 40% Equity Fund |
| 9 | Royal London Sterling Extra Yield Bond Fund |
| 10 | Royal London Sustainable Diversified Trust |
ISA bestsellers through FundsNetwork
| Rank | Fund Name |
| 1 | Vanguard LifeStrategy 60% Equity Fund |
| 2 | Vanguard LifeStrategy 40% Equity Fund |
| 3 | Royal London Short Term Money Market Fund |
| 4 | LF Lindsell Train UK Equity Fund |
| 5 | Baillie Gifford Strategic Bond |
| 6 | Royal London Short Duration Credit Fund |
| 7 | Royal London Sustainable Diversified Trust |
| 8 | Lindsell Train Global Equity Fund |
| 9 | Legal & General Multi-Index 5 Fund |
| 10 | Standard Life Investments MyFolio Index III |
Source: FundsNetwork net sales data for September 2019
