Hambro Perks’ Primary Bid completes $190m round led by Softbank

by | Apr 8, 2022

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The Hambro Perks Growth EIS Fund’s investee company Primary Bid has just completed a $190m round led by Softbank and Hedosophia.

Once the realm of institutional investors, Primary Bid allows for retail investors to access IPO’s and listed equity markets when companies are issuing more shares. In the 18 months prior to its latest fundraising round Primary Bid listed more than 150 IPO’s and Follow-On transactions.

Hambro Perks is an international investment firm and a multi-strategy investor that backs companies early. They invested in Primary bid in 2019 at the launch of the product.


Primary Bid won their first FTSE 100 company during the early days of Covid-19 Pandemic, this was a watershed moment as it proved the largest companies could use this technology to offer its shares to retail investors. Partnering with its first FTSE 100 company served as an accelerant for Primary Bid and gave the impetus for the second funding round.

A year after Hambro Perks’ initial round Primary Bid had investment from The London Stock Exchange, Outward, and Molten Ventures, at a significantly increased value.

The second funding round allowed Primary Bid to acquire regulation in parts of Europe and continue its growth.


Following Primary Bid’s latest $190m funding round earlier this year, Hambro Perks’ holding is valued at approximately 10x cost. The latest round will fund Primary Bid’s further expansion into Europe and the United States.

Nicholas Sharp, Head of The Hambro Perks Growth EIS, said;

“Until now retail investors have missed out on the opportunity to buy shares issued at a discount by listed companies they may already own, or to participate in IPOs.” 


“Primary Bid helps to democratise public markets by providing a technological solution to the logistical difficulties inherent this process; it aggregates lots of retail orders, brings them together, and effectively allows them to act as one institution.”

“Our investment strategy focusses on three things; team, product, and market. Primary Bid has all three; an outstanding team with deep domain expertise and a history of building companies; a technological solution to a global problem; and a huge market that Hambro Perks understands very well.”

For exclusive information about the Hambro Perks Growth EIS, please access the Information Memorandum here



About Primary Bid 

Until recently, only institutional investors could access IPO’s and follow-ons. Primary Bid is changing that. We’ve created the technology to make sure public markets are inclusive, transparent, and fair, as they were always meant to be.

About Hambro Perks 


Hambro Perks backs companies early, enabling innovation with their support, and continuing to back the emerging winners. The Hambro Perks Growth EIS Fund creates a diversified portfolio for each client of new and follow-on investments blending sector and stage, always investing for significant capital gains in the fastest growing UK tech enabled businesses.

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