Direct customers who sign up to the new online service from M&G Investments will be offered lower fund charges.
The new online service, which is due to be launched in the summer, is available to all current and future customers invested directly in M&G ISAs and funds.
M&G is also to stop charging investors for equity research.
Chief Executive of M&G Investments Michael McLintock said: “The lower fund charges available through our new online service will help our customers’ savings work as hard as possible, whether that’s to provide an income in retirement today, or grow capital for the future.”
Global Head of Retail Sales of M&G Investments Jonathan Willcocks said: “Lower transaction costs are great news for all our investors and I’m delighted that we’re also offering our direct customers a more modern, round the clock, execution-only service. For the majority of our end investors, who do not invest with us direct, we’re focused on supporting the excellent service provided to them by financial advisers and other distribution partners up and down the country – relationships which are hugely valued by all of us at M&G.”
