NS&I has become the latest provider partner to Panacea Adviser, the online community and resource for financial advisers and paraplanners.
NS&I’s most famous product is the Premium Bonds, but it also offers a range of savings and investments products, backed by HM Treasury. Established in 1861, it has 25 million customers and in excess of £135bn worth of investments.
NS&I will provide Panacea users with a variety of resources and regular insights on the investment and savings market, including the Financial Advice Barometer. This is a quarterly survey undertaken by NS&I to track advisers’ sentiment towards cash, how it is used within client portfolios and advisers’ views on the wider cash deposit market.
CEO of Panacea Adviser Derek Bradley said: “NS&I are completely different to any other partner firm that we currently work with and we are excited to welcome them to our provider community here at Panacea. NS&I’s long history is testament to its place in the UK financial services market, with so many people taking their first step into the world of savings or investment through its many products and we’re confident that it will add invaluable variety to our adviser resources.”
Head of Intermediary Relationships at NS&I Andrew Pike added: “We’re thrilled to join the Panacea community. NS&I has been significantly increasing its engagement with advice firms over the last few years, in an effort to build closer ties with the industry. In recent months we’ve launched a new version of our dedicated website for advisers (the Adviser Centre) and a LinkedIn group (the Adviser Exchange); and been the headline sponsor for the Personal Finance Society’s awards. This new partnership with Panacea marks a crucial next step in this journey.”