Our good friends at Panacea Adviser (Panacea), the online community and resource for financial advisers, have launched a new Social Media Guide aimed at helping advisers understand the benefits of social media, and how to use it effectively.
The Guide, entitled ‘Using Social Media Successfully’, aims to help advisers who are looking to become more active in social media offering them information on the reasons why they should be involved, the potential benefits for their business, and the compliance issues to be navigated.
Importantly, accordng to CEO Derek Bradley, the guide also takes advisers through the process of developing a social media strategy – setting desired outcomes, benchmarking, identifying key influencers, tracking performance – as well as the questions to ask on what specific social media to use, how to put the strategy into action and how to generate content in order to improve interactivity.
The launch of the Guide follows a recent event held by Panacea at which four experts provided information and guidance on how to get the most out of social media. Panacea has also recently announced a collaboration agreement with Advisertech, the website run by Pete Matthew, which offers expert insight on a range of online marketing and social media issues. Panacea members can join Advisertech for £35 per month and the fee gives access to the current module and all future modules.
To access the Social Media Guide please visit the Panacea Adviser website:
Derek Bradley, CEO of Panacea Adviser, said:
“We fully appreciate that time constraints often make social media use feel like a ‘nice to have’ rather than a ‘must have’ for many, however it’s fair to say that those who continue to ignore the power of social media are likely to be making a sizeable mistake – one that could affect the longevity of their business.
“Use of social media is only likely to increase, and therefore advisers need to engage with the medium sooner rather than later. Panacea’s Better Business section also has a vast amount of information and guidance, and therefore advisers really have no excuses for not getting involved and hopefully benefiting from the communication revolution that is happening right now.”