Pembroke VCT exits modern luxury fashion brand ME+EM achieving a 16x return on investment

by | Mar 28, 2022

Share this article

Pembroke VCT, the venture capital trust focused on backing early-stage businesses with exceptional founders and management teams, has sold its investment in ME+EM – the British direct-to-consumer fashion brand – achieving a return of 16x its original investment. ME+EM is Pembroke’s third successful exit in the space of fourteen months, having sold Pasta Evangelists and Plenish in January and May of last year, respectively.

Pembroke is a long-term investor in ME+EM, having first backed Clare Hornby in 2015, working alongside her and the team to help build the modern luxury fashion brand that it is today. Pembroke’s stake in the business has been sold to Highland Europe, who have invested to accelerate the brand’s international expansion in the US, Australia and the Middle East.

ME+EM appeals to consumers who prioritise higher quality purchases with sustainability credentials. The loyalty and brand satisfaction of its customers – including the Duchess of Cambridge and Claudia Winkelman – has seen ME+EM deliver triple digit growth in revenues in 2021.


ME+EM customers span the generations and have found a brand that combines function and fit with contemporary style and exceptional ethical values. Through its direct relationships with family-run factories using responsibly sourced materials, ME+EM offers the highest standard at an accessible price, whilst having transparency across its entire supply chain.

Andrew Wolfson, CEO of Pembroke Investment Managers LLP commented; “We were always impressed by Clare’s drive to create a luxury fashion brand with a strong digital presence, formed through storytelling and a seamless customer journey. Clare’s vision of enabling access to sustainable, long-lasting, contemporary luxury clothing has resulted in soaring demand in the US and other key international markets, and we look forward to seeing what’s next for ME+EM.

“It’s been a fantastic journey working with Phil Mickler, Clare Hornby and the rest of the team. We wish them all and the remaining investors great success for the future.” 


Clare Hornby, founder and CEO of ME+EM added; “Thank you to Andrew and the team at Pembroke, whose support and early-stage backing was so crucial in the early days of ME+EM.”

Share this article

Related articles

GBI 35 | Opportunity Knocks in 2023 | December 2022

GBI 35 | Opportunity Knocks in 2023 | December 2022

Season’s Greetings to all our Readers and Clients. While some business sectors start to wind things down for the year, we are busier than ever planning for the Spring and the tax year end. So, with this in mind we bring you our usual mix of news and opportunities that...

Trending articles

IFA Talk logo

IFA Talk is our flagship podcast, designed to fit perfectly into your busy life, bringing the latest insight, analysis, news and interviews to you, wherever you are.

IFA Talk Podcast - listen to the latest episode