Sanlam Wealth announces new name following acquisition

by | Jul 15, 2022

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Sanlam Wealth, the business acquired from Sanlam UK by funds managed by Oaktree Capital Management, today announces its new name, atomos.

The company appointed Top 100 brand agency, MadeBrave, to instigate a rebrand including the new name, brand proposition and visual identity. The new brand will be officially launched later in 2022.

The name, meaning “indivisible” in ancient Greek, was chosen to represent a strong internal culture of collaboration, inclusivity and diverse perspectives. It also suggests harmony between history, heritage and forward-thinking progress. For clients, this signifies the benefits of atomos’ personalised digital approach to wealth management.

atomos aims to be the first truly digitally-enabled, hybrid wealth business in the UK. Its stated aim is to offer the best of both worlds; prioritising superior client service, and giving clients “complete control of their financial world”, through advice-led wealth management.


To help achieve this, the new digital platform will offer clients their own financial hub, with all their financial information in one place, from banking and credit cards to investments. They will be able to personalise how they interact with the company, whether digitally, face-to-face or a hybrid of the two.

In February, the business announced new appointments to its executive committee including Haig Bathgate as Head of Investments, Niral Parekh as Chief Operating Officer and Christopher Kraft as Chief Commercial Officer. Nicola Fraser remains Chief Financial Officer and Jonathan Polin is Chief Executive Officer. More recently, the executive committee has been joined by Emma Browning who takes up the role as Assurance Director.

Jonathan Polin, Chief Executive Officer, said: “We are delighted to announce our new name, which we feel truly reflects the business we are. The opportunity to forge a new identity and set clear aspirations for our culture and client service is the first vital step which differentiates us from an industry that has become homogenised.


“atomos will offer clients a service that is bold and forward-looking while maintaining the personalised bedrock that wealth management is built on”.


More from Sanlam – Click here to read the previous article: “Clients prize the value delivered by informed, experienced financial advisers”


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