Standard Life Investments is to sponsor the world famous The British & Irish Lions jersey.
They replace HSBC, the previous shirt sponsors.
Standard Life is to be a Principal Partner for the 2017 tour to New Zealand and its name will be emblazoned on the new strip.
British & Irish Lions CEO John Feehan said: “Standard Life Investments is a perfect fit for the British & Irish Lions, who represent the best of the best in the Home Nations.
“We wanted a partner who shared the same values of respect, integrity, discipline and friendship, we have found that partner in Standard Life Investments. We are looking forward to working with Standard Life Investments a brand that is synonymous with excellence as we head into the ultimate challenge against the double World Champions.”
CEO Keith Skeoch said: “I believe that teams which work together succeed together. For me, the Lions personify this. Being part of their tour to New Zealand in 2017, the first in 12 years, presents us with an opportunity to raise awareness of our business globally and to inspire both our people and our clients.
“At Standard Life Investments we believe our commitment to excellence, our depth of expertise and our team of talented people gives our clients confidence for the long term. Associating our brand with partners who share our values and ambition will help us to strengthen our business and build our brand around the world.”