Part of our series of articles celebrating IFA Magazine’s ten year anniversary, NS&I’s Head of Intermediary Relationships, Andrew Pike, discusses what he believes to be the most significant change of the past decade: the increasing importance of Cash in the financial planning process.
“The biggest change we’ve seen over the last decade is that Cash has become an integral part of the financial planning process, rather than the peripheral concern it might have been in the past. This is due to a number of factors including the rise of holistic financial and life planning; the FCA’s Retail Distribution Review banning commission and thus creating a level playing field; and the market uncertainty that’s existed ever since the financial crisis.
“This additional focus on Cash has naturally led to more interest from advisers in NS&I, as evidenced by the high advocacy scores we consistently receive from advisers. We’ve had to react to this increased level of engagement though by launching a dedicated online service for advice firms, which has been very well received, with nearly 900 advice firms now registered!”.
