The Openwork Partnership launch its first TV advertising campaign as part of its new growth strategy, highlighting its new tagline, “For us, financial advice is personal.”
Claire Oldstein, Chief Marketing Officer of The Openwork Partnership, said, “The TV advertising campaign is another exciting chapter in our mission to illustrate the importance and value of financial advice in making a difference to people’s lives.”
Eastenders and The Bill star Lucy Speed will perform the voiceover. The advert itself hopes to underline how memories, trust, relationships, and key life events such as a home of your own can matter more than money and how financial advice can help customers in achieving them.
The consumer advertising campaign launches following a strong start to the year the Openwork Partnership. 2021 has seen the network grow rapidly with 257 advisers and 36 new firms joining, taking it to more than 4,300 advisers in 700-plus firms.
The advertising campaign comes following a rebrand of the Openwork Partnership in February, Oldstein added “The advertising campaign is the latest stage in The Openwork Partnership’s ambitious strategy to become the leading network ranked on better outcomes for more clients, by reputation and by growth across the business.”
Its new brand incorporates a new modern visual identity, website, strapline and adviser materials alongside updated values and behaviours as part of a wider, more confident and inclusive positioning. It captures the essence of the organisation, which is that by working together to build trust and deliver peace of mind, everyone can make a difference.
