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The Power of Sustainable Living – part one

Pru’s recent ‘Power of Sustainable Living’ report has uncovered useful consumer behaviour information for advisers. The study seeks to understand whether, and if so how, consumers’ attitudes and behaviours may be changing for good as a result of the dramatic global changes taking place. Its findings act as a powerful reminder why advisers’ can no longer ignore the fact that their client proposition must be tailored to today’s clients’ changing values and needs. 

The idea of living consciously is gathering strong momentum here in the UK and globally. November’s United Nations’ COP26 climate summit reminded us all of the huge environmental disasters which our planet faces from rising CO2 emissions unless decisive action is taken urgently by governments, corporations big and small and individual citizens across the globe too. We must all play our part if we are to avoid the very worst impacts for people and the planet.

Such changes to consumer behaviours have implications for the way in which financial advice is delivered too. The new ‘Power of Sustainable Living’ research carried out by Pru* involved 2000 people in the UK. It explores how people’s attitudes have changed and the power which everyday actions and decisions can have, especially when it comes to their finances and investing…

Catch up on the full article here

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