Aegon has appointed Mark Till as managing director of Direct.
Aegon say this appointment is in response to the changing needs of advised and non-advised customers in an increasingly digital world.
Till moves from similar roles at Fidelity and Standard Life.
Chief Executive of Aegon Adrian Grice said: “Customer expectation is driving the need for better digital processes and it is up to us to continue to keep pace by understanding what the customer wants and delivering it. As technology evolves it sets new bench marks for the customer experience and raises the bar in terms of meeting their needs and wants.
“We want to use technology to ensure that we engage customers with their long term financial futures and meet the needs of both advisers and smaller clients with simple investment requirements.”
Till said: “I’ve followed the growth of Aegon’s platform closely and they have a differentiated position in the market, with unique services like their new Secure Retirement Income offer for advised clients and a leading platform for workplace customers. Retiready continues to be an exciting development in our industry, as the simple service and investment options, fulfil the needs of those with basic pension requirements.”