UK financial planning and investment group Tilney Bestinvest has been rebranded as the Tilney Group.
Bestinvest goes as the firm marks the successful integration of Towry which completed in August 2016.
Tilney has integrated its businesses – financial planning, investment management and investment advice – under the main branding Tilney Group. However, the group says that it continue to build on the Bestinvest brand’s heritage as a pioneer and leader in the execution-only segment through its online investment service, which is backed-up by telephone support. Therefore, its services to self-directed investors will continue to operate under the Bestinvest brand, which will be described as ‘powered by Tilney,’ but which has had a creative facelift.
Its Tilney for Intermediaries division has also been rebranded. Now called Tilney for Professionals, it recognises that its partners include other professional service firms such as consultants, lawyers and accountants when offering managed investment solutions.
The Tilney Group has over 300 financial planners, investment managers and advisers supporting around 100,000 clients from a network of 30 offices across the UK.
CEO of Tilney Group Peter Hall said: “The rebrand is a very significant moment for us, demonstrating that the 2016 integration of Tilney Bestinvest and Towry is now complete. We are truly one business built on the combined strengths of the legacy firms and with a clear and compelling service proposition which is reflected in a new, fresh visual images and logo.
“With a range of services to support clients across the UK and a really top quality team of advisers, I believe this business is exceptionally well positioned for the future. We have now entered a new organic growth phase and will be investing significantly in building the brand with the launch of a major advertising campaign. We are also kicking off a significant recruitment drive to seek out additional high calibre financial planners and investment managers who want to be part of a successful and growing firm that is committed to the very highest standards of professionalism.”