Women taking the investment plunge earlier than men

by | May 24, 2022

Share this article

  • The average age of female investors when they start investing is 32, compared to men who typically start at age 35
  • 34 is the magic number for UK investors – that’s the average age that they start to invest
  • More than a third of younger investors were prompted to invest after seeing their friends/ family invest
  • Not having any ‘spare’ money was the primary reason for not investing earlier
  • 16% of monthly savings is the average amount invested by UK investors

Women are taking the investing plunge earlier than men according to new research. The average age for female investors to get started is 32 while men typically do so at 35. The average age that people start to invest is 34, while 13% are ‘late bloomers’, who began to invest after turning 50.

The research, carried out by Janus Henderson Investment Trusts, also found that across all age groups, feeling financially stable and having the necessary financial liquidity is the primary trigger point for getting investing. For those above the age of 34, the realisation that the state pension was going to be insufficient for retirement (30%) was the next key trigger, but among younger investors, it was seeing friends/ family investing (34%) that was the second most impactful driver.

When asked why they didn’t invest earlier, more than half (53%) said that it was simply because they didn’t have any ‘spare’ money. What is also evident is that a lack of awareness and education is also a consistent barrier. More than a quarter thought that they were too young (27%) and a similar percentage simply didn’t realise the importance of investing (26%). Just under one in five (18%) said that worries about risking their savings had put them off.

But having now taken the decision, the main goal for investing is to achieve a certain lifestyle in retirement (56%), followed by ensuring they have an emergency pot of money (45%). For the younger age group however, those aged 18-24, getting onto the property ladder was a main priority (36%).


Among those that do currently invest, around 16% of monthly savings is the average amount, with male investors typically investing a slightly greater percentage that female investors (17% vs 14%) It is also encouraging that 86% of investors are confident that they’ll achieve their investing goals. Newer investors, i.e. those that have started investing in the last 12 months, are significantly less confident that they’ll achieve their investment goals (71%) than more experienced counterparts. Conversely, 91% of those that have been investing for more than six years are confident that their goals will be met. The most unconfident age cohort is those aged 45-54 (18%).

James de Sausmarez, Head of Investment Trusts, Janus Henderson comments: “It’s great to see that women are making the decision to invest earlier than men, and it certainly gives hope that the industry is making some headway in helping close the gender savings gap.

“The majority of those surveyed citied lack of spare cash as the primary reason they didn’t start investing earlier, which is particularly poignant in the current context of rising living costs. Young investors are right to prioritise building up a cash pot and reducing ‘bad’ debt, but investing doesn’t have to be about large chunks of capital. At the heart of the issue is financial education – it’s crucial that first-time investors understand that the first pound invested is in many ways the most important one because starting that process as early as possible, regardless of how much or how little money it involves, is the first step towards achieving that goal of ensuring a comfortable retirement.”


Share this article

Related articles

Winners of the Protection Guru Awards 2022 are announced

Winners of the Protection Guru Awards 2022 are announced

Protection Guru, has today announced the winners of Protection Guru Awards 2022. In this, their second year, the awards have been established to recognise the leading lights of the protection industry. The team at IFA Magazine extends our congratulations to all this...

Trending articles

IFA Talk logo

IFA Talk is our flagship podcast, designed to fit perfectly into your busy life, bringing the latest insight, analysis, news and interviews to you, wherever you are.

IFA Talk Podcast - listen to the latest episode