Advisers expect platform consolidation to accelerate as competition dynamics evolve

Unsplash - 20/04/2026

Rising levels of platform consolidation are prompting closer scrutiny of competition, market structure and long-term client outcomes among financial advisers, according to new research from Scottish Widows.

Six-in-ten (61%) financial advisers expect platform consolidation to accelerate over the next three years, Scottish Widows finds. This figure increases to 75% for firms managing more than £500 million.  

In Scottish Widows’ latest Investor Confidence Barometer, nine-in-ten (92%) advisers believe platform competition is important for client outcomes, nearly three quarters (72%) recognise the importance of niche providers and over a third (35%) are worried about the extent of platform consolidation.

Nearly two-thirds of advisers (62%) said the collapse of a platform would impact their business, with a quarter (23%) strongly agreeing with this sentiment. More than half (52%) are also concerned about increased private equity ownership of platforms

Jenny Davidson, Intermediary Wealth Director at Scottish Widows said:

“Competition is good for advisers and clients. It keeps the market vibrant, driving innovation and a focus on good outcomes and value. However, the market is currently suffering from pressure on revenues and increasing costs from managing regulatory change and investing to meet the increasing expectations of advisers and their clients. Platform consolidation feels inevitable.”

The risk for advisers is that their platform of choice becomes collateral damage, leading to a constrained and less competitive sector. This further emphasises the importance of picking a platform that is financially strong and committed to a future in the market, with a clear roadmap for growth.”

As advice firms continue to expand their client base in the coming years, there will be increasing pressure on platforms to demonstrate their robustness and ability to meet the extra demand. Stability and the ability to continually invest in best-class experience will stand out as key pillars for supporting the next generation of advice businesses.”

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