publishes detailed analysis of ground-breaking artificial intelligence based financial planning software

by | Nov 25, 2022

Share this article the adviser technology arm of Financial Technology Research Centre (FTRC) has published a detailed analysis of the Conquest Financial Planning system, the transformational financial advice technology recently launched in the UK.

The 23-page exploration of the service investigates how it can be used to enable advisers to support different types of clients/consumers in different ways.

One of sixnew adviser technology systems launched/shown in public for the first time at FTRC’s Empowering Advice Through Technology (EATT) 2022 conference in May. It won a coveted ‘Best in Show’ award, can support both traditional advice models and innovative services that can deliver complex financial advice at lower costs for younger consumers.

Conquest combines cash flow modelling and goals-based planning to offer advisers an estimate of their ‘clients’ future earnings, expenditures, net worth etc, as well as the ability to explain how these may differ based on various scenarios and assumptions.


Using an Artificial Intelligence (AI) system, known as SAM (Strategic Advice Manager), Conquest suggests financial planning solutions contextual to a clients’ situation.

Conquest’s introduction into the UK market is being supported by Fidelity International following a highly successful launch in Canada where it has already been adopted by some of the largest financial adviser firms including IG Wealth Management, Sun Life and Canada Life. Conquest has also recently announced it’s expansion to the US Market in partnership with Pershing/BNY Mellon.

Commenting on the analysis and FTRC founder Ian McKenna said “I think this is a really significant product, Conquest is the first of the next generation of automated advice tools to be accessible and affordable to so many adviser firms.


“The system can be operated in a traditional mode where the process is entirely driven by the adviser. Alternatively, a “cruise control” type approach can be taken where the software will guide the process, or reports can be generated on a full “self-driving” mode where the system creates the analysis. In the latter scenarios firms do of course need to do their own due diligence to make sure the tools generate the outcomes they would expect but this allows the automation of bespoke advice at scale.

“This offers today, the sort of technology that all advisers will need as part of their propositions in just a few years when the Apple and Amazons of this world go beyond high interest accounts and insurance and enter the saving market proper.

“We were delighted to be commissioned by Fidelity to give the product a detailed going over, frankly many of the organisations offering these sorts of tools shy away from going through our level of due diligence. It is refreshing to see them willing to put Conquest up for such scrutiny.”


Share this article

Related articles

Sign up to the IFA Magazine Newsletter

Trending articles

IFA Talk logo

IFA Talk is our flagship podcast, that fits perfectly into your busy life, bringing the latest insight, analysis, news and interviews to you, wherever you are.

IFA Talk Podcast - listen to the latest episode