Perci Health, the UK’s largest virtual cancer clinic, has appointed Katie Crook-Davies as Director of Strategic Accounts, strengthening its leadership team as it continues to scale partnerships across the insurance and employer health markets.
Katie brings over 15 years of experience across the UK protection industry, with deep expertise spanning the full insurance value chain, from pricing and underwriting through to proposition development and distribution. She is a qualified life actuary with experience at Swiss Re, Vitality, supporting various health techs, and most recently founding her own insurtech business.
A recognised voice within the industry, Katie has played a key role in shaping the future of protection, including co-chairing the Income Protection Task Force. She has been a consistent advocate for improving access to protection products, enhancing customer outcomes, and leveraging digital and AI-driven innovation to support market growth.
A recognised voice within the industry, Katie has played a key role in shaping the future of protection, including co-chairing the Income Protection Task Force. She has been a consistent advocate for improving access to protection products, enhancing customer outcomes, and leveraging digital and AI-driven innovation to support market growth.
Katie Crook-Davies said: “I’m delighted to be joining Perci Health at such a pivotal point in its journey. As cancer incidence continues to rise and survival rates improve, more people are living with and beyond cancer – creating a clear need to look beyond traditional insurance models.
“Perci Health’s approach recognises cancer as a complex, long-term condition that requires specialist, ongoing support. I’m excited to work with existing and new partners to help evolve propositions that better meet the needs of customers – supporting not just financial resilience, but real-world health and recovery outcomes.”
Scaling partnerships to meet growing demand
Perci Health delivers end-to-end cancer care through its combination of proprietary oncology technology and specialist human experts , supporting individuals from risk assessment and early detection through to treatment, survivorship, and return-to-work support. Its multidisciplinary clinical team provides personalised, expert-led care designed to improve outcomes, reduce time away from work, and support long-term wellbeing.
Katie’s appointment comes at a time of rapid growth for the company, as demand increases from insurers and employers seeking more comprehensive, preventative and outcomes-focused healthcare solutions.
Longstanding relationships with Healix Health and L&G, plus recent partnerships with Canada Life and Westfield Health, now mean more than 3 million people can access Perci’s specialist cancer care and early detection services across both the protection and health cash plan markets. With more enterprise partners going live throughout 2026, this rapid growth reflects increasing demand from insurers and employers for more comprehensive, outcomes-focused support.
Morgan Fitzsimons, Co-Founder and CCO of Perci Health, said: “We are thrilled to welcome Katie to Perci Health. She brings a rare combination of actuarial expertise, strategic insight, and a deep understanding of the protection landscape.
“As cancer increasingly becomes a long-term condition, insurers and employers are recognising the need to go beyond traditional models and deliver more meaningful, ongoing support to their members. Katie’s experience and perspective will be instrumental in helping us scale our partnerships and continue to redefine what great cancer care looks like across the industry.”
Transforming cancer care for insurers and employers
With cancer now one of the leading drivers of long-term illness and protection claims in the UK, Perci Health is working with insurers and employers to shift the focus from reactive care to proactive, data-driven support.
By combining clinical expertise with technology-enabled delivery, Perci Health enables partners to improve member outcomes, enhance engagement, and better manage the long-term impact of cancer across working-age populations.
Katie’s appointment marks a further step in Perci Health’s mission to transform cancer into a manageable long-term condition, while delivering measurable value for both individuals and organisations.
