In this week’s episode of IFA Talk, the weekly podcast from IFA Magazine, we’re unpacking the topic of AI in advice and the importance of clean data.
With the help of Rory McLaren, Chief Technology Officer at Dynamic Planner, we explore why high-quality data is the biggest challenge for firms and the foundation of effective AI. Rory reveals why it’s impossible to unlock AI’s true potential without getting the foundations right.
There’s a temptation to add AI to every process, but that’s not always the right approach. Rory details how firms should decide where AI genuinely adds value, and where traditional technology or human expertise remains the better option.
Then, we discuss the ‘first principles’ approach to redesigning the advice journey, before Rory gets his crystal ball out to predict where he expects AI will make the biggest long-term difference when built from the ground up.
Be sure to check out this episode and all other episodes of IFA Talk on Spotify, Apple Podcasts, and Amazon!
Rory McLaren

Rory McLaren is Chief Technology Officer at Dynamic Planner. Rory’s role sits at the intersection of technology, regulation and industry for the business. He oversees the direction of technology strategy, the platform and its architecture.
While a large part of Rory’s role is to ensure the business remains as an innovator, he is equally focused on ensuring good governance, advanced cyber security and that Dynamic Planner leads the way on setting the industry standard with initiatives such as being the first UK FinTech to be awarded ISO 42001 standard for AI management and publishing its AI charter.
Disclaimer
IFA Talk is for financial professionals only. All material has been carefully checked for accuracy, but no responsibility can be accepted for inaccuracies. Wherever appropriate, independent research and whatever necessary legal advice should be sought before acting on any information contained in this podcast. Value of investments and income from them go down as well as up, so you may not get back the amount you originally invested.














