While many aspiring homeowners continue to face affordability challenges, opportunities still exist for first-time buyers in certain parts of the UK. Mary-Lou Press, President of NAEA Propertymark, emphasises that local market knowledge is now more important than ever, as the cost of buying a home can vary significantly between regions, even between neighbouring towns.
Mary-Lou Press, President of NAEA Propertymark (National Association of Estate Agents), comments:
“While affordability challenges remain a significant hurdle for many aspiring homeowners, this research highlights that there are still parts of the UK where first-time buyers can realistically take their first step onto the property ladder.
Local market knowledge is more important than ever, as affordability can vary dramatically between regions and even neighbouring towns.
Areas across Scotland, the North of England and Wales continue to offer comparatively accessible price points, particularly for buyers willing to broaden their search criteria or consider emerging locations with strong transport links and regeneration potential.
However, affordability is about more than headline house prices alone. Buyers must also consider mortgage repayments, energy efficiency, local employment opportunities, commuting costs and the long-term sustainability of homeownership.
Low-deposit mortgage products may help unlock access for some households, but it remains vital that buyers fully understand the financial commitment involved and seek professional advice before proceeding.
The fact that younger buyers are entering the market earlier in certain regions also reflects how local affordability and housing supply can directly influence opportunities for Gen Z. A healthy housing market relies on a sufficient mix of homes at different price points, alongside policies that support long-term supply and consumer confidence.
Property professionals continue to play a crucial role in guiding first-time buyers through an increasingly complex market, helping consumers make informed decisions based on their personal circumstances and local market conditions.”
