SG Kleinwort Hambros launches evolution of its brand

by | Jan 23, 2023

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SG Kleinwort Hambros has today announced the evolution of its brand, which brings together two centuries of British and European heritage with a modern entrepreneurial culture. 

In 2020 SG Kleinwort Hambros launched an ambitious strategy to become a leading responsible bank for client service and expertise. The bank has since been recognised for its significant improvement in client and staff engagement through new technologies and channels by numerous industry awards.

“This new brand recognises the integral role that SG Kleinwort Hambros plays within Societe Generale,” said Patrick Folléa, Head of Societe Generale Private Banking. “We are proud of its improving performance and growth trajectory, which we will build on by continuing to invest in the right products, services, people and technology to deliver our best private banking experience for our clients.” 

The next phase of SG Kleinwort Hambros’ strategy involves investing in its operating model, platform and services to enhance the client experience, as it mobilises for growth through its client segments. This also includes data science and client facing capabilities such as EVA, an interactive tool for wealth advice and exploring financial solutions to support wealth planning, life-event driven scenarios, deposits and credit. 


The recent simplification of SG Kleinwort Hambros’ legal structure from three banks to one has also created a consolidated balance sheet offering greater lending opportunities for clients. 

“We strongly believe that our combined heritage and entrepreneurial spirit enable us to deliver a better future for our clients, colleagues, community and climate,” said Mouhammed Choukeir, CEO, SG Kleinwort Hambros. “We consider ourselves to be a start-up with two hundred years of experience and we are reimagining how we service the changing needs of our clients to help them build sustainable legacies for generations to come.”

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