Ted Baker bosses resign as firm’s woes continue and profit warning issued

 

It also issued a profit warning, saying it now expected annual pre-tax profits to be between £5m and £10m.

Mr Page was promoted to chief executive after Ted Baker founder Ray Kelvin stepped down following allegations of misconduct.

Those allegations included claims of “forced hugging”, which Mr Kelvin denies.

Adam Vettese, an analyst at multi-asset investment firm eToro, said: “As trading updates go, this couldn’t get much worse: a profit warning, the resignation of your CEO and suspending your dividend.

“All of this caps off what has been a truly awful year for Ted Baker. A string of profit warnings has slashed the fashion chain’s shares by more than 80% in the past 12 months, making it a poster child for the ills plaguing the High Street.

“While it is on course to make a profit, there is no doubt Ted Baker is in serious trouble following a dire Black Friday trading period. Retailers and investors alike will hope today’s announcement is not a preamble for a miserable Christmas trading period for the wider sector.”

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