As we move into the summer months, protection advice continues to evolve at pace. From changing healthcare expectations to rapid developments in artificial intelligence, advisers are increasingly finding that protection conversations extend far beyond traditional products alone.
In this month’s special supplement, we explore some of the ways that innovation, accessibility and technology are reshaping the landscape, and what those changes could mean for advisers and clients alike.
Healthcare beyond traditional models
We begin with our exclusive interview with Tom Woolgrove, CEO of affordable private healthcare provider, Benenden Health. Tom joined me to discuss the growing demand for affordable healthcare solutions and the changing role they play within the wider protection market.
With NHS pressures continuing and consumers seeking faster access to healthcare support, Tom shared his views on preventative wellbeing, digital innovation and why advisers are paying increasing attention to alternative healthcare options alongside more traditional arrangements. The discussion also explores changing consumer expectations, the role of mutual healthcare providers and the opportunities emerging for advisers as healthcare and protection become more closely aligned.
When technology meets wellbeing
Artificial intelligence remains one of the most talked-about developments across financial services, but what does it actually mean for health and protection advice?
In another exclusive interview, we sat down with Emile Stipp, Chief Medical Officer at Vitality AI, to explore how AI-powered health tools are beginning to support healthier behaviours, improve engagement and provide more personalised insights. As technology continues to develop, understanding its practical applications is becoming increasingly important for advisers looking to support better client outcomes.
IFA Talk Protection Podcast: Looking beyond efficiency
Want to hear more from Emile? We were delighted to welcome him to the IFA Talk podcast studio as our guest in May. You can access the full conversation with him here
While AI is often discussed in terms of productivity gains and operational efficiency, we look beyond the headlines to explore the wider opportunities the technology presents for health and wellbeing as well as the future of protection advice. It’s a fascinating conversation on how innovation could reshape both client experiences and industry thinking in the years ahead.
Protection’s next chapter
A prominent message runs through this month’s edition: protection advice is becoming broader, more connected and increasingly influenced by developments beyond the traditional boundaries of insurance.
Whether it’s expanding access to healthcare, embracing preventative wellbeing or understanding the opportunities presented by emerging technologies, advisers have an important role to play in helping clients navigate an increasingly dynamic landscape.
That’s exactly why New Insurance & Protection exists – to help advisers like you stay informed, challenge conventional thinking and stay ahead of the conversations shaping the future of the market.
For more expert insight, interviews, podcasts and industry updates, make sure you’re regularly visiting us here.
We’ll be here throughout June and beyond, bringing you the latest developments, fresh perspectives and practical insight from across the protection sector.
Meg Bratley
Social Media and Content Manager
New Insurance and Protection
