Vitality has launched a new bi-annual value statement for health and life members that shows them the value they receive in monetary terms through savings, rewards and benefits from their Vitality plan.
The statement will be sent to health and life members who have earnt value from at least one partner, six months into the plan year, and again in the run up to their policy renewal before their policy renews.
During the course of 2023, Vitality members received over £82 million in value from rewards and partners and benefited from nearly 200,000 Vitality GP consultations. This new statement demonstrates and reinforces the everyday value that each member receives from their Vitality insurance.
The value statement
The statement includes a detailed breakdown of the members’ use of Everyday Care* benefits embedded in their Vitality policy, and the value they have received, across:
- Vitality GP appointments**
- Health Checks
- Physiotherapy sessions**
- Mental health sessions**
- Optical, Dental and Hearing cover**
- Partners and Rewards
Business and corporate health members who have a Personal Health Fund – a pot of money available to members which they can use to pay for everyday healthcare expenses not usually covered by private medical insurance such as eye tests or dental check-ups*** – will also be able to see how much they’ve used from it on their statement.
Alongside information on how they have used their plan over the previous six months and year, members who have redeemed value with a Vitality reward partner, such as Caffè Nero, Apple Watch, Expedia, Waitrose, and others, will be able to see the monetary value they have also saved through each reward partner.
Lara Fascione, Retention and Adviser Operations Director at Vitality, said: “Providing ongoing value to our members and helping them live healthier lives, has been embedded in our insurance products since we first launched.
“From day one, we’ve looked to change people’s relationship with their insurance through our shared-value approach – encouraging them to not just see their insurance as something to file in a drawer and forget about until the point of claim.
“Our new statement further demonstrates our shared-value approach to insurance and the significant day-to-day benefits provided by our Everyday Care services such as Vitality GP appointments and physiotherapy sessions.
“Through these new personalised statements and our suite of personalised recommendations on the Vitality app, we are now able to highlight to our members how they are using their policy, the value in the form of rewards they are getting, and also show them the rewards that are there for them to use and benefit from.”
The new statement enhances Vitality’s efforts to engage members in leading healthy and active lives, aligning with Vitality’s shared-value approach to insurance. Through this, members will be nudged towards continuing to make healthy choices to fully-utilise the benefits that can be unlocked through the Vitality Programme.
