Protection Distributors Group announces new members and Meg Kirby MBE as a new ambassador

Unsplash - 18/03/2026

The Protection Distributors Group (PDG) are delighted to share three exciting announcements. CoverMyBubble and Omny Benefits have become new members and Meg Kirby MBE, founder of charity LegaCare, is to become an ambassador. All three new relationships reinforce the PDG’s mission to place consumer issues at the heart of their ethos.

New members

Founded in 2018, CoverMyBubble, is a dynamic insurance broker dedicated to ensuring people have the right protection to cover the things that matter most to them – their family, their home and their possessions.

Emma Astley, Founder & Adviser of CoverMyBubble said “I am really proud to be joining the PDG and working with such an amazing group of people. I’m looking forward to being part of the conversations around the important changes within our industry and continuing to champion the work advisers do every day to support and look after families and individuals.” 

Omny Benefits, formerly known as Corinthian Benefits Consulting, is part of Omny Group, offering tailored employee benefit packages to employers and individuals. From pensions and protection to health and wellbeing benefits, they work with each client to find solutions that suits them or their organisation.

Paul Andrews, Director of Omny Benefits, said “We’re delighted to be joining the Protection Distribution Group. As part of Omny Group, protection is an important part of how we support businesses and individuals with their financial security. Being part of PDG gives us a great opportunity to collaborate with other specialists, share insight and continue raising awareness of the important role protection plays.”

Meg Kirby MBE – new ambassador

We are privileged to announce Meg Kirby MBE as a PDG ambassador, joining Johnny Timpson in that role. Meg and her pioneering charity LegaCare, have helped over 5,000 terminally ill people in the north east of England since 2010. They offer free legal advice and support to critical ill people and their families when they need help the most. The PDG is thrilled to be working with Meg and to help spread her influence across our industry and beyond.

Meg Kirby said “I am absolutely delighted to have been asked to become an ambassador for the Protection Distributors Group. The work PDG is doing to build greater trust within the insurance industry is incredibly important, and its vision of an industry driven by empathy, honesty and transparency strongly reflects the values that I believe should sit at the heart of protection advice.

Through my work at LegaCare, I have a unique insight into the real impact that protection has on individuals and families, particularly when it comes to navigating claims and ensuring people receive the support they need when it matters most.

As an Ambassador, I hope to contribute by sharing the practical knowledge and insights gained from working with the seriously ill and going forward, more closely with advisers. I am particularly passionate about initiatives that increase access to protection for those who may otherwise struggle to obtain it.”

PDG Ambassador, Johnny Timpson, said: “With the FCA’s Pure Protection Market Study team sharing the PDG’s long held commitment to improving life, critical illness and income insurance claimants experience and support with this aided by greater trust, beneficiary nomination, expression of wish, LPA and Will uptake, Meg brings significant technical and lived experience to the PDG Board and will be pivotal in further aiding our work with the FCA to improve consumer outcomes.” 

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