As Mental Health Awareness Week begins, The Exeter is highlighting the important role health and life insurers can play in improving access to mental health support and reducing stigma around wellbeing. Dawn Prescott, Head of Healthcare Proposition at The Exeter, says prevention, early intervention and open conversations are key to helping people access support sooner and build healthier long-term outcomes for individuals, workplaces and communities.
Dawn Prescott, Head of Healthcare Proposition at The Exeter, comments:
“Mental Health Awareness Week is an important reminder that good mental health is something we can actively build every day. Maintaining good mental health, prevention, and early action matter. When people feel supported to talk sooner, recognise the early signs of poor mental health and seek help without fear or stigma, outcomes can improve for individuals, families, and communities alike. This approach requires workplaces and communities to foster cultures of empathy, flexibility, and psychological safety.
Health and life insurance providers can be powerful enablers of this proactive approach. By widening access to mental health support, promoting early intervention, and offering digital tools and resources, insurers can help remove barriers and enable people to access timely support.
Proactive outreach and clear signposting encourage people to access help earlier and to manage their mental and physical health with confidence. Together, by shifting the focus from response to prevention, education and early support, we can build healthier behaviours, reduce stigma and create a future where mental wellbeing is truly everyone’s business.”
