Adviser numbers to grow as profession expands, but concerns exist

by | Sep 28, 2017

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The financial advice profession is set to grow, but more needs to be done to encourage new recruits.

Latest research shows that advisers are increasingly optimistic that the market for advice will continue to grow, but fear not enough is being done to encourage new recruits.

The research comes from Prudential.


Ironically, the nationwide study underscored a dramatic turnaround in expectations in just 12 months – last year more than half expected numbers across the profession to fall.

Prudential said that part of the reason for the turnaround is increased confidence in recommending financial advice as a career for new recruits. Around 70% of those surveyed said they would urge others to start a career in financial advice.

However, there are concerns about where the new recruits will come from – nearly a third of advisers (31 per cent) believe not enough is being done to encourage people into the profession.


Advisers believe financial adviser trade bodies and providers bear the most responsibility for attracting new recruits – around 83 per cent of those questioned want to see co-ordinated action to encourage more people into the financial advice sector.

Keith Richards, chief executive of the Personal Finance Society, said: “It’s encouraging to see that advisers are increasingly optimistic about the future growth of their profession, supported of course by evident consumer demand and the growing recognition by government and policy makers of the key role that financial planning has to play in society.

“We need to support this growing demand and the need for succession planning through attracting and developing new talent which is vital to the ongoing success of the profession.


“The Personal Finance Society’s recently-launched Aspire programme, which Prudential is supporting, offers wide-ranging assistance to employers of aspiring personal finance professionals to help them achieve the necessary qualifications and skills required to support the public.”

Paul Harrison, head of Prudential’s Business Consultancy for advisers, said: “Consumer demand for financial advice is increasing and this is reflected in the dramatic turnaround in advisers’ expectations over the past year, with evidence of increased optimism about the growth of the profession and recruitment levels in the next 12 months and beyond.

“Supporting advisers is a priority for us and an important part of this is working with the PFS on its Aspire development programme to help bring fresh talent into the profession.”


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