In Focus
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Building lasting relationships with younger borrowers
Building lasting relationships with younger borrowers is becoming an increasingly important focus for mortgage brokers as client expectations continue to evolve. Sarah…
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In Focus: from “subprime” to “pre‑prime homeowners”
In this In Focus exclusive, Thomas Eyre, CEO and Co-Founder at Loqbox, explores how mortgage brokers and advisers can rethink the way they engage…
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Bridging the gap to the next generation of buyers
In the following exclusive for our In Focus series, John Fraser-Tucker, Head of Mortgages at Mojo Mortgages, explores how mortgage brokers can better engage…
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Reaching the next generation of borrowers starts earlier than you think
Paul Purewal, Head of Intermediary Relations at Dudley Building Society, explores why reaching younger borrowers starts earlier than many brokers realise, and…
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How is the first-time buyer profile changing and what does it mean for brokers?
In the following piece, Emily Hollands, Group Head of Distribution at Precise, explores how the profile of the UK first-time buyer is…
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In Focus: listening is key to connecting with Gen Z
Understanding how Gen Z views homeownership is becoming increasingly important for mortgage brokers looking to connect with the next generation of clients.…
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The £5.5 trillion question: Is your firm ready for the great wealth transfer?
Our ‘In Focus’ campaign this month explores how younger generations are reshaping the advice landscape, from where they turn for financial guidance…
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90% of TikTok fin-fluencer advice ‘misleads investors’
Our ‘In Focus’ campaign this month explores how younger generations are reshaping the advice landscape, from where they turn for financial guidance…
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In Focus: the importance of early engagement for the next generation
Early engagement is becoming increasingly important in the mortgage journey, particularly for the next generation of borrowers. For In Focus, Rob Lankey,…
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In Focus: how can mortgage brokers better engage younger clients and support them earlier in their journey? Experts react
For this month’s In Focus campaign across IFA Magazine’s Mortgage & Property Investment Magazine, we turn our attention to how mortgage brokers can better…

IFA Talk Mortage and Property is the new addition to the IFA Talk podcast family, where we discuss the latest topics relevant to Mortgage and Property professionals.









