The latest findings from Dynamic Planner’s Financial Happiness Index®, a barometer built on the views of 4,000+ people every month, revealed a drop in UK financial happiness amidst the ongoing political uncertainty in June.
“Financial happiness started the month on a relatively strong footing, with scores for financial resilience running higher in the first half of June than across May. However, that momentum broke sharply around mid-month and did not fully recover. A dramatic fall came around the 20th– 21st of June, as political uncertainty reached its peak ahead of Keir Starmer’s resignation announcement on the 22nd of June.
“Emotional resilience in particular fell sharply, however financial resilience proved fairly stable throughout suggesting that while people reacted emotionally to political turbulence, their underlying sense of financial security remained largely intact. The overall monthly averages in June reflect the impact of political uncertainty, as scores in the second half dragged down what had been a reasonably positive start leading to a slightly lower UK financial happiness level than the previous month.”
Dr Louis Williams, Head of Psychology and Behavioural Insights at Dynamic Planner
The Dynamic Planner Financial Happiness Index® is based on a carefully designed 12-question survey developed from Dynamic Planner’s comprehensive Financial Wellbeing Questionnaire. Published monthly, it draws on responses from around 4,000 people per month who are engaging with an adviser or are already advised. A unique dataset established in July 2023, the Index provides a real-time view of financial happiness and a meaningful benchmark over time.
At its heart is a 12-question psychometric questionnaire designed to capture how people really feel about money, measured across three pillars:
- Financial resilience – day-to-day stability and ability to absorb shocks
- Emotional resilience – ability to cope, adapt and feel progress
- Financial knowledge and confidence – confidence, understanding and money-related worry
By combining a unique dataset with Dynamic Planner’s behavioural model, the Financial Happiness Index shows where people most need reassurance and support, understanding areas of inequality and helping firms close the advice gap by giving more people access to trusted human advice.
