Financial services technology provider EV today announced a significant upgrade to its digital financial guidance solution, EVDirect.
Rebuilt on cloud-native and mobile-first technology, the upgraded EVDirect introduces a smarter, more engaging way to deliver financial guidance, forming a crucial component of EV’s comprehensive multichannel suite of solutions that support the whole financial planning spectrum from guidance and hybrid advice to fully holistic financial advice.
EVDirect empowers customers to better understand and engage with their financial future. Using EV’s robust calculations, modelling capabilities and the customer’s own data, the solution allows users to visualise their financial path through real-time ‘what if’ scenario modelling. This illuminates how today’s actions will impact tomorrow’s wealth, increasing engagement with investment and pension products. Furthermore, EVDirect aligns with the Pensions and Lifetime Savings Association (PLSA) Retirement Living Standards, giving a more accurate assessment of a pension pot’s potential purchasing power. This helps individuals throughout their retirement journey, from understanding the long-term impact of contributions during accumulation, to exploring options for wealth near retirement, and maintaining a desired lifestyle in decumulation.
The upgraded EVDirect solution delivers easy-to-understand personalised guidance based on a user’s unique situation, with the ability to drill down into further detail. Its cloud-native, API-first architecture ensures seamless integration into existing firm systems, removing the need to rekey customer information.
This latest transformation of EVDirect further extends EV’s multichannel financial planning offering. The intuitive financial guidance solution integrates seamlessly with EVDigital, its hybrid digital advice technology, and EVPro, its financial planning solution for traditional advice. This integrated approach ensures data and assumptions are shared, providing consistent recommendations across all channels. It simplifies the customer journey, allowing smooth transitions between self-service guidance, hybrid advice, and traditional advice – and back again – as needs evolve. Simultaneously, it saves advisers valuable time on fact-finds and data entry. This comprehensive, interconnected ecosystem re-engineers the financial planning and advice experience, making sophisticated financial insights and support accessible to a wider audience.
Ashley Staples, Product Director at EV comments: “We recognise a significant opportunity to better serve consumers who are not yet accessing professional financial advice or fully leveraging their finances. Engaging, personalised guidance can enhance an individual’s financial security, informing and educating them about their options, and driving greater engagement. As the financial services industry keenly focuses on the FCA’s advice guidance boundary review and the pressing need for targeted support, our upgraded EVDirect solution positions firms ahead of the game. It is precisely designed to help firms meet these evolving regulatory expectations by making valuable, impactful financial insights widely available, deeply rooted in the customer’s unique financial situation.
“Our technology now enables financial organisations to offer standalone guidance, cost effective and scalable hybrid digital advice, traditional advice models, or deliver a seamless multichannel approach. This flexibility empowers consumers to choose the level of support they require at different life stages, always receiving consistent recommendations regardless of the access point.”
