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LifeSearch announces partnership with Armed Forces specialist insurer Trinity 

by | May 15, 2024

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LifeSearch, the independent UK protection advice specialist, has announced a partnership with specialist military insurer Trinity, to provide a range of tailored family protection products for veterans.

Since 2000, Trinity has provided specialist insurance products for military personnel, veterans, and their families.  The portfolio including personal accident cover, kit, contents and personal possessions insurance, military life insurance and military travel insurance is available online, over the phone, or face to face.  The new partnership with LifeSearch focuses on offering veterans* (not serving members) life protection, critical illness cover, and income protection.

Run by ex-military execs, and with a team of around 25 people, Trinity places real emphasis on talking with and understanding the needs of current and former members of the armed forces – a market which is traditionally underserved by the mainstream insurance market. Trinity has assembled a panel of specialist/expert referral partners/underwriters to provide a full portfolio of affordable military kit, building & contents, personal accident, life (serving), and now protection products, to give customers access to the cover they need.


Under the new partnership, members of Trinity’s growing community of veterans can access background information on the cover and support available through a dedicated website area, plus a programme of more targeted awareness and education content over coming months.  A team of specially trained LifeSearch advisers will be on hand to help find the cover veterans need from their extensive range of household-name and specialist insurers, together with personal support to ensure they are protected properly.  

Ed Axon, LifeSearch Chief Growth Officer, comments: “The work that our Armed Services personnel do, and the burden placed on their families, means that they need and deserve exemplary advice and protection.  Sadly, all too often, their life experience can make finding affordable insurance options an uphill struggle 

“So, I’m incredibly proud that the Trinity team trusts LifeSearch to work with them to ensure our veterans get the peace of mind they deserve.  Our team prides itself on its expertise, innovation and personal approach. We look forward to creating a lasting partnership with Trinity and its armed service community.” 


Mark Austin, Trinity CEO, comments: “We are hugely proud of the work we do, and the reputation that we have built up within the UK armed forces community. Central to this success is demonstrating our understanding of the challenges armed services personnel face, and the worries they and their families face.We are committed to supporting and protecting under-protected members of the armed forces community with a full range of family protection, and this partnership with LifeSearch is an unambiguous demonstration of that ambition. 

“It’s essential that our customers have the peace of mind that they are dealing with a competent organisation who has made all the necessary arrangements to look after their interests and LifeSearch was the standout choice to support us in this partnership. With unparalleled protection expertise, independence, and commitment to human-first customer engagement. I’m excited about the partnership, what the future holds, and the positive impact it’s going to have on current and future members of the Trinity community.”  

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