MorganAsh comments as Consumer Duty comes into force

As the FCA’s Consumer Duty regulation comes into force today Andrew Gething, managing director of MorganAsh has commented.

He said: “After much preparation and much talk, it’s fantastic to see Consumer Duty finally come into force. There’s no question it will be a transformative piece of regulation, helping level-up all areas of the industry to eliminate foreseeable harm and ensure good outcomes for customers – especially for those with vulnerable characteristics.

“The FCA’s latest Financial Lives survey has demonstrated just how important this regulation is with 52 percent of UK adults (27.3m people) classed as financially vulnerable. Without a consistent approach to identify, monitor and evidence vulnerability, it will be impossible for firms to ensure they are delivering good outcomes or meeting the new rules. 

“Complacency has long been a challenge for Consumer Duty, with firms believing they already meet its requirements. In reality, the new rules expand the scope of vulnerabilities firms must now consider and the actions they must take. It also expands the monitoring requirement considerably to cover the lifetime of the product.


“Technology is proving essential in meeting its requirements, not just for a consistent and objective way to assess vulnerability, but to mitigate the considerable training overhead of learning all the necessary characteristics of vulnerability and the myriad of treatments available to clients. While there may be firms still with work to do and attitudes still to change, those that have embraced Consumer Duty are already understanding the competitive advantage it can provide.”

Related Articles

Trending Articles

IFA Talk logo

IFA Talk is our flagship podcast, that fits perfectly into your busy life, bringing the latest insight, analysis, news and interviews to you, wherever you are.

IFA Talk Podcast – listen to the latest episode