MorganAsh strengthens support for financial services with senior appointments 

MorganAsh, a leading provider of support services to the financial services sector, has strengthened its team with two senior appointments. 

Supporting its growth in the customer vulnerability and Consumer Duty markets, MorganAsh appoints Peter Labrow as head of marketing. Peter brings with him around 40 years of experience, including as a journalist for Haymarket Group, as marketing manager for a global systems integration company – and as marketing director of one of the UK’s largest training companies. 

Peter was the co-founder of the newswire Learning News – and founder of his own successful marketing agency. Peter also co-wrote the publicity book ‘Is It News?’ – an in-depth guide to writing press releases. He has worked with MorganAsh, as a marketing consultant, for more than a decade. 

Also joining the MorganAsh team is underwriting and claims manager, Tracey Johnson. Tracey is a fully qualified and highly experienced medical underwriter and claims manager, who has worked in the UK and Irish protection market and with many of the UK’s life insurers. 


Tracey has additional experience in training and development as well as in underwriting systems and rules development. She was an integral part of launching Bright Grey – which is now part of Royal London Retail – and has worked with, amongst others, Acorn, Allianz, AXA, Prudential, Standard Life and Utmost. 

Peter Labrow said: “There’s always been a side of me which is drawn to work with socially responsible organisations. I’ve worked for several charities, including three hospices and a couple of social enterprises. The concept of helping organisations get to grips with consumer vulnerability in a best-practice way and enabling them to deliver more consistent outcomes is one that particularly excites me.” 

Tracey Johnson said: “I’ve always liked MorganAsh’s approach. They were one of the pioneers of medical underwriting, gathering and using data in a far more intelligent way – with better results all round. This is a great team to be part of.” 


Speaking on the appointments, Andrew Gething, managing director of MorganAsh adds: “These appointments add some solid, senior experience to MorganAsh. I’ve known and worked with Peter for around 20 years – and in the last few years he’s steadily built up his expertise in customer vulnerability. Tracey is a terrific addition to the team. Her reputation quite rightly proceeds her, and she brings with her bags of experience, knowledge and energy.” 

Launched ahead of the FCA’s Consumer Duty regulation, MARS (The MorganAsh Resilience System) enables organisations to identify, record and manage vulnerable consumers, tracking changes to the vulnerability status over time. The system is in use across financial services and the utilities sector – and has been shortlisted for two awards. 

Meanwhile, MorganAsh has been providing underwriting services for more than a decade – and is trusted by leading insurers. MorganAsh’s underwriting team can be used to supplement a firm’s in-house team or to provide a fully outsourced, use-as-you-need-it, service.


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