Market volatility was a key feature of tax year end last year, providing an important lesson for UK investors ahead of the 5th April deadline this year. Vanguard analysis suggests that, while markets rising and falling is a natural part of investing, reacting to short-term swings erodes long-term returns.
James Norton, head of retirements & investments, Vanguard Europe, said, “Investing is a marathon not a sprint.
“While volatility can feel unsettling, it is a normal part of investing, Successful investing isn’t about trying to time when to buy or sell, but about having a clear plan, staying invested and contributing regularly. By doing so and maintaining a balanced, diversified portfolio investors give themselves the best chance of investment success and meeting their long-term goals.”
Key data & insights
- Had an investor sold their investments and moved to cash on the 8th of April 2025, in response to tariff induced volatility, at the time, and then re-entered the market a month later on the 12th May, they would have cut their returns from 14.4% to 4.8% (nearly £1,000 less on a £10,000 portfolio) 1.
- Because markets recover over time, by staying invested and focusing on the long-term you’re more likely to see your money increase over time, even if there are rough patches along the way: Since 1972, the MSCI World Index has gone through eight bear markets. Each time it has recovered and grown2.

- Diversification matters: While US tech stocks dominated headlines, a globally diversified portfolios paid off in 2025, with the UK and emerging markets up 23% versus 11% for the S&P 5003.
- Recognise that highs are often followed by more highs: You may feel uneasy when markets are rallying, but history shows that markets often go on to reach more highs4.

1 Source: Vanguard calculations, using data from Refinitiv, as of 2 December 2025.
2 Source: Vanguard calculations in GBP, based on data from Refinitiv, as at 15 July 2025.
3 Source: UK, emerging markets, Europe ex-UK and Japan shares are represented by their equivalent MSCI indices. Vanguard calculations in GBP, using data from Factset, 1 January to 30 November 2025.
4 Source: Vanguard calculations based on data from FactSet, as 31 August 2025.





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