Brooks Macdonald launches Strategic Partnerships to help independent financial advice firms scale for the future

Brooks Macdonald today announces the launch of Brooks Macdonald Strategic Partnerships (BMSP), a new offering designed to help ambitious independent financial advice firms harness the advantages of Brooks Macdonald’s scale while retaining their independence, culture and client relationships.

The launch responds to growing demand across the UK advice market for deeper strategic partnerships that extend beyond traditional outsourced investment management. Increasing regulatory complexity, rising operational costs, accelerating consolidation, and succession planning pressures are reshaping the landscape for these firms.

BMSP expands the breadth of support they are able to offer, including:

  • Investment proposition design and governance
  • Suitability and review process enhancement
  • Operational efficiency and technology integration
  • Pricing and proposition strategy
  • Growth and acquisition planning
  • Succession and long-term strategic planning

The proposition combines investment management with support designed to help independent financial advice firms scale, strengthen governance frameworks, modernise operating models, and enhance long-term enterprise value.

BMSP is particularly aimed at medium-sized firms seeking greater operational resilience and scale without pursuing full consolidation.

Andrea Montague, Chief Executive Officer at Brooks Macdonald, said:

“Brooks Macdonald was founded as an advice-led business thirty-five years ago, so we understand first-hand the challenges and opportunities facing independent financial advice firms today.

“The advice market is undergoing structural change, and many of these firms are looking for more than an investment provider. Through strategic partnerships we can support them to grow, adapt and compete in a complex environment.”

Simon Taylor, Director of Strategic Partnerships at Brooks Macdonald, said:

“Brooks Macdonald already supports independent financial advice firms outsource investment management services. BMSP goes further, helping ambitious businesses become stronger and more valuable over time.

“Scale increasingly matters, but many firms still want to preserve the independence, culture and client relationships that define their business. BMSP is designed to help independent financial advice firms access the advantages of scale without sacrificing what makes them successful, and we believe Brooks Macdonald is uniquely positioned to support in an advice market that will increasingly favour deeper strategic partnerships.”

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