The protection industry’s leadership should be fully focused on closing the protection gap, according to Reassured chief growth officer Laura Mullaney.
In the following insight, Laura argues that creating flexible, insight-led organisations can help firms better understand both customer and colleague needs while supporting efforts to widen access to protection cover.
“Leadership in our sector should now be fully focused on ‘how we close the protection gap’.
With this in mind, the willingness to challenge traditional ways of thinking, perceptions on what customers ‘must need’ and limits on how customers can access protection will be key to moving us forward as an industry.
Starting with colleagues, creating an innovative environment that is flexible in terms of working patterns, development and career paths will serve to encourage this in how talent in our sector works to support customers; a top to bottom culture that works to add value and enrich lives.
If leadership is insight driven, we will understand the colleague and customer needs that we want to address.
When executives focus on the future, we will seek out the opportunities that new technologies offer in improving the outcomes we deliver for our colleagues and customers .
Brave leadership will challenge existing ‘norms’ in terms of how customers access and search for protection to deliver what will work for more people.
Finally, if leadership continued to focus on closing the protection gap, we will.”
