- As inflation persists, two thirds globally (66%) say they are saving less due to higher everyday expenses, 58% in the UK
- Four in ten UK investors (42%) worry that if the Magnificent Seven falter, it would have an outsized negative impact on their portfolios.
- One-third of investors globally want their adviser to connect them to private market investment opportunities.
10 June, 2025 – After 15 years of low rates, high returns, and relatively smooth sailing, individual investors around the world are concerned about the impact the current period of instability could have on their long term investment goals, with ramifications for financial decision making and planning. The survey of over 7,000 individual investors globally by Natixis Investment Managers*, found that 70% are worried about the impact of instability on their finances with 69% in the UK also feeling the same.
As uncertainty prevails, the survey of individual investors with more than $100,000 in investable assets, found that three-quarters (73%) would now choose safety over performance when it comes to their investments, with 72% concerned that markets will become more volatile moving forward.
As a result, investors are increasingly looking for clarity. They need help understanding what rate cuts mean for their investments and are seeking a better understanding of which investment opportunities are most suitable for their financial needs now.
In times of such uncertainty, the perceived value of professional advice remains high -while trust in many sources has declined over the past four years, those surveyed in the UK are now most likely to trust their adviser (91%) when it comes to making investment decisions.
Investors are losing ground to rising prices
Inflation continues to top the list when it comes to individual investor’s financial fears (51%). Two-thirds globally (66%) and 58% in the UK, say they are currently saving less due to rising everyday prices and over half of UK investors (52%) say inflation has eroded their gains. As a result, 36% in the UK say they are finding it harder to reach their long-term goals. Investors also don’t anticipate inflation easing any time soon. Even as inflation approaches the 2% goal set by central banks around the world, less than half (44%) of investors in the UK think elevated inflation is in the rear-view mirror.
In addition, investors are increasingly worried about keeping hold of what they do make. Two fifths (40%) of investors in the UK rank taxes third among their financial fears with 73% believing returns after tax are more important than pre-tax, a sentiment that is also reflected in the services investors are looking for from their financial adviser. When asked, 83% of advised investors in the UK say managing tax liability is a key aspect of financial planning with their adviser.
Lower expectations are narrowing the gap with what advisors call realistic
Considering the current environment, global investors have moderated their return expectations this year, as they look to generate 7.3% above inflation for 2025. This marks a 33% decrease on the 10.9% returns they reported earning just last year. However, investors remain cautiously optimistic, as most hope for a temporary performance disruption and expect they will be able to generate returns of 10.7% above inflation over the long term.
However, this long-term expectation of 10.7% above inflation is seen as overly ambitious by financial advisers. They suggest that a more attainable target would be around 8.3%. Importantly, the disparity between what investors expect and what advisers recommend has decreased significantly, from a 42% gap in 2023 to 28% currently.
It’s important to note that even these moderated expectations involve considerable risk. Pursuing double-digit returns typically necessitates a substantial investment in equities and exposure to market volatility. This poses a challenge, as only 56% of investors in the UK report feeling comfortable with taking on the necessary risks to pursue higher returns. Investors are also starting to look more closely at their current investment strategies, as four in ten in the UK (42%) worry that if the Magnificent Seven falter, it would have an outsized negative impact on their portfolios.
As such, investors will need to think carefully as they navigate the current environment, balancing their return aspirations with their risk tolerance.
Darren Pilbeam, Head of UK Sales at Natixis Investment Managers commented:
“Ongoing geopolitical uncertainty, inflation and climbing prices are all causing investors to adjust their return expectations and think carefully about how to maximise their opportunity set. With markets growing ever more complicated and investment choices more complex, investors are looking for reassurance. As a result, they are turning to their advisor to provide guidance on what to do next.”
Investors are analysing emerging asset classes and investment opportunities
With public markets performance unstable, investors are looking elsewhere for opportunities in 2025. Similar to institutional investors, individuals surveyed are focused on the potential for private markets to enhance returns and diversification. Overall, 44% globally and 47% in the UK say the more they read about private assets, the more they want to invest, and 50% believe the returns are worth the additional expense. Performance potential is a key part of the appeal, as 34% say they feel like they are missing out on the best opportunities by limiting themselves to public markets, this jumps to 37% in the UK. That said, 56% say while they are interested in investing, they are worried about liquidity.
When it comes to Artificial Intelligence (AI), on the whole individuals are not fully invested in the trend. While 79% of wealth managers say AI has the potential to accelerate earnings for the next decade and 63% of institutional investors say it will supercharge tech growth in 2025[1], individual investors are not as excited. Just 42% are willing to say it’s the biggest investment opportunity in a lifetime. What’s more, 51% globally and 62% in the UK say AI is a bubble waiting to burst.
Investors want a financial coach
Amid so much market uncertainty, investors really value advice and are looking for a rounded relationship with their adviser. In addition to their portfolio strategy, UK investors are seeking support with retirement income planning (54%) and are also turning to advisers for financial planning services (54%).
Many individuals globally want a more personal approach. While 52% of wealth managers earlier this year said they were concerned that AI is helping to make robo-advice a meaningful competitive threat, personal aspects continue to be prioritised in an adviser relationship: 33% say that they find it valuable when their adviser understands their unique circumstances and 31% also want someone who will just listen to them. Only 40% trust algorithms and AI to support their investment decisions. Social media also comes in last when it comes to trust, with only 17% saying they trust the posts they read when making decisions.
Natixis Investment Manager’s global report on the findings of its 2025 survey of Individual Investors can be found here: https://www.im.natixis.com/en-intl/insights/investor-sentiment/2025/individual-investor-survey
