Clifton Wealth Partnership acquires Suffolk firm bringing Clifton Group total AUM to £4bn

Clifton Wealth Partnership (CWP) has completed the acquisition of Morgan Law Financial Services, a Suffolk-based financial planning firm serving clients across East Anglia and beyond.

The transaction represents a further step in CWP’s strategy to partner with established advisers looking to secure long-term continuity for their clients. Morgan Law brings around 500 clients and £138 million AUM to the partnership, bringing Clifton Asset Management’s total AUM to £4bn.

About Morgan Law Financial Services

Morgan Law Financial Services is based in Ipswich, Suffolk. The firm’s five-strong team, comprising two advisers, two qualified paraplanners and a dedicated administrator, will remain in place, continuing to operate from their existing Ipswich office.

Director Simon Browne, who has worked at Morgan Law since 1993, will remain with the business for a transitional period, supporting clients through the handover and helping to embed relationships with the wider CWP team. The firm will rebrand as Clifton Wealth Partnership as part of the transition.

“Every client we have taken on has come through a personal recommendation. We’ve never needed to advertise because the relationships speak for themselves – and protecting those relationships was my first priority when it came to finding the right home for the business.

“What set CWP apart from the start was its openness and honesty. After fielding approaches over the years where goalposts would shift or answers wouldn’t come straight, speaking to CWP felt like a breath of fresh air. We were also impressed with the technology at the firm, which will no doubt be used to make our processes slicker and easier for our advisers and clients.

“Our clients will see a different name above the door, but everything else stays the same. We’re in the same office, as the same team, and we’ll be answering the phone the way we always have. This is an exciting opportunity for us and we look forward to getting started with CWP.”

Simon Browne, Director, Morgan Law Financial Services

A focus on continuity and client relationships

CWP continues to focus on partnering with advice firms where there is a strong alignment on client care and long-term relationships. The acquisition of Morgan Law reflects this approach, with a clear emphasis on continuity for clients and a structured transition for those working at the firm.

Clifton Wealth Partnership is a financial planning and wealth management business and is part of the Bristol-based Clifton Group, which has over 15,000 clients, 180 employees and £4bn in assets under management.

Since its formation in 1986, Clifton Group has specialised in developing and implementing innovative financial services, products and technologies. Its ongoing investment in in-house expertise and operational infrastructure supports the integration of advice firms across the UK.

For far this year CWP has acquired four financial planning firms, bringing a total of £330mn AUM to the group.

“Simon has built something genuinely distinctive in Morgan Law – a business that has grown entirely through recommendation and reputation over more than three decades. That kind of trust is hard-earned and speaks for itself.

“We are pleased to welcome the Morgan Law team to CWP. There was straightforward, immediate alignment on both sides about our commitment to long-term, personal client relationships that made deciding to work together easy.

“Our priority is to ensure clients continue to receive the same quality of service they are used to, while benefiting from our wider capabilities, such as the technology and infrastructure we have in place across the group.”

Anthony Carty, Managing Director, Clifton Wealth Partnership

CWP continues to expand through acquisitions across the UK, supported by ongoing investment in technology, people and processes designed to support advisers and maintain high standards of client service.