Defaqto, one of the UK’s most trusted sources of financial product and market intelligence, has identified the top 10 most recommended Multi-Asset investment solutions by value in 2023.
Evoking a phoenix rising from the ashes, the Vanguard Lifestrategy 60% Equity has proven to be the most recommended Multi-Asset investment solution in 2023. This challenges the myth that the old fashioned 60/40 strategy had had its day after such a tough 2022. When comparing the overall value of recommendations for the top 10, the Vanguard Lifestrategy 60% Equity accounted for just shy of 25% of the total value, clearly showing its popularity amongst advisers.
| Position | Proposition Name | % Share of Top 10 |
| 1 | Vanguard LifeStrategy 60% Equity | 24.27 |
| 2 | Vanguard LifeStrategy 80% Equity | 19.20 |
| 3 | BNY Mellon Multi-Asset Balanced | 12.29 |
| 4 | HSBC Global Strategy Balanced | 8.61 |
| 5 | Vanguard LifeStrategy 40% Equity | 7.40 |
| 6 | Vanguard Sustainable 60-70% Equity | 6.15 |
| 7 | Royal London Sustainable World Trust | 5.94 |
| 8 | Royal London Sustainable Diversified Trust | 5.60 |
| 9 | HSBC Global Strategy Dynamic Portfolio | 5.30 |
| 10 | BNY Mellon Multi-Asset Growth | 5.26 |
The data is drawn from Defaqto Engage; the adviser research software used by more than 30% of advisers in the UK to help their clients make smarter financial decisions. It depicts the most popular Multi-Asset investment solutions chosen through the research software, by a representational cross section of the UK financial adviser market.
Andy Parsons, Insight Manager (Funds & DFM) at Defaqto, commented:
“Often perceived as the alternative solution for advisers who prefer not to use an MPS proposition, the top 10 is dominated by just four providers. The Vanguard LifeStrategy range is clearly the preferred solution of choice, with three of the range within the top five and one from the Sustainable stable in sixth place. And of the other three providers, BNY Mellon, HSBC, and Royal London are each represented by two funds.
“Intriguingly, despite so much being written over the past couple of years about how much money has been withdrawn from ESG style solutions, three of the top 10 are Sustainable solutions, clearly showing that the end client does still wish to consider this as an integral part of their overall investment portfolio. With the upcoming regulatory changes around the new FCA SDR labels coming into force later in the year, it will be interesting to see which of the four new labels becomes the preferred investment solution of choice amongst advisers and their clients.”
Defaqto Engage consolidates all the information advisers need into one software solution, providing a comprehensive holistic service. It gives advisers the power to model a client’s financial objectives, capture risk profiles, conduct investment research, and oversee client reviews – all from one place.
Powered by Defaqto’s data, including more than 18,000 funds, 2,700 DFM MPS portfolios, platforms and products, Defaqto Engage is recognised by advisers as a trusted source of financial product and market intelligence. Recommendations of £42bn annually go through the system.
More information about Defaqto Engage can be found at www.defaqto.com/solutions/engage
