Finova, the UK’s leading cloud-based mortgage, savings and lending software provider, today announces the acquisition of Cubit Labs, an AI technology company focused on transforming intermediary workflows and compliance.
The acquisition brings Cubit Labs’ founders and team into Finova at a time when the business is focused on accelerating its long-term strategy to reshape how lenders, brokers and customers interact across the lending journey.
The UK mortgage market remains overwhelmingly intermediary-led, yet many brokers and lenders continue to rely on fragmented processes, duplicated data entry and manual administration. Finova believes that the future of lending will be defined by intelligent automation, richer data, and a more connected experience that reduces friction for all participants.
By bringing Cubit Labs into the group, Finova is taking another important step towards building this future through a more connected and intelligent lending ecosystem.
Cubit Labs has developed a range of AI-native capabilities designed to support mortgage advisers, automate manual processes and improve the flow of information between brokers and lenders.
The company has built a strong reputation for innovation within the intermediary market and shares Finova’s belief that more of the lending journey can be simplified, automated and completed before a formal application is submitted.
“Technology has transformed how customers access financial services, yet much of the lending process still relies on manual workflows, duplicated effort and disconnected systems.
The next phase of innovation is about making the process itself smarter, faster and more efficient. At Finova, our ambition is to fundamentally improve how lending works for lenders, brokers and customers alike.
Brokers play a critical role in the UK lending market, and we believe technology should help them spend more time advising customers and less time navigating administration.
Cubit Labs brings exceptional talent, deep domain expertise and a shared belief in the role AI can play in removing friction from the lending journey.”
Gareth Richardson, Chief Executive Officer of Finova
“From our earliest conversations, it was clear that Finova shared our view of where the market is heading. Brokers play a fundamental role in the UK lending market, and we believe technology should make their lives easier, not more complicated.
Joining Finova, gives us the scale, reach and platform to bring that vision to a much larger audience. We are excited to become part of the Finova team and help shape the next generation of technology for the intermediary and lending markets.
The acquisition forms part of Finova’s broader strategy to build a unified platform that connects every stage of the lending lifecycle, combining origination, decisioning, servicing, data and AI-driven automation into a single ecosystem.
Max Hayden, Co-Founder of Cubit Labs
