Don’t be daunted by the thought of coming up with something new every week
Every month is fine, and you can slice and dice those pieces into smaller pieces and post them weekly on social media channels.
I call this the Content Multiplier Effect. You take one piece of content and out of that you extract three or four mini pieces of content – for example a stat, or a juicy quote. Use these posts to further promote your main blog. (Remember, all posts must link back to your website).
Once Google sees that you’re also active on social media, it’ll be doing cartwheels in the air.
Slowly you can see how this content is coming together to work hard on your behalf
You may be limited physically to one location, but the ‘digital’ you is capable of travelling far and wide, which means you could be reaching clients anywhere from Lands End to John O Groats through this content.
But you don’t have to limit this content to prospects – to leverage these posts even further, you should also include them in your weekly email newsletter to clients. That way, they’ll see more evidence of your expertise when they’re not with you face to face.
You could also send them to introducers.
And finally, pick the most popular posts and include them as part of your ‘email nurture’ sequence, which I spoke about last week. This is where, once you’ve captured the email address of your new prospect, you line up a series of 5 or 6 emails drawing them closer and closer into your world, until they’re primed to book a call with you.
Include a link to one or two of your most popular posts will show your prospect directly just how knowledgeable, helpful and trustworthy you are.
Next week we’ll cover ways you can increase this message through other aspects of social media marketing.
About Faith
Faith is an experienced communicator with a wealth of knowledge and understanding of the adviser profession. She was Marketing Manager at Nucleus for 5 years, creating innovative and award-winning campaigns. Before that she worked for Standard Life, Prudential and Royal London. In 2017 she set up her own consultancy to help forward-thinking financial advisers and planners to become more profitable through websites, communications and other laser-focused marketing techniques.
If you’d like to define your client personas, and find a list of the most relevant things they’re searching for, you can book a call with Faith here: https://calendly.com/faithliversedge/60-minute-consultancy-call
