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HSBC Life announced as latest addition to SimplyBiz protection proposition

by | Oct 17, 2023

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SimplyBiz has today announced that it has appointed HSBC Life to its SimplyProtect range of provider partners. SimplyProtect is SimplyBiz’s dedicated protection proposition, offering education, structured training, and development opportunities from a market-leading programme. 

This includes audience specific regulatory guidance, digital and in-person events, and online training material, which enables SimplyBiz members to maintain and develop their knowledge and competence in an ever-evolving regulatory landscape. SimplyProtect members also have the support of an extensive range of provider partners and their enhanced commission rates.

SimplyProtect users are now able to access HSBC’s full range of protection products, including life and critical illness and life and critical illness plus. In addition, users will be able to benefit from HSBC Life’s comprehensive programme of support, including their underwriting tool, online business reports such as early warning notifications, commission information, and technical centres.


HSBC Life has engaged with SimplyBiz’s Managed Distribution Service, indicating the provider’s long-term commitment to growing protection in the directly authorised market. 

Emma Vaughan, Head of Protection and Health Solutions for SimplyBiz, commented:“HSBC Life has quickly become one of the most talked about names in protection, with its critical illness proposition in particular recognised by research tools as matching those of much longer-standing providers. In addition to the quality of HSBC’s products, its eagerness to work with us across the spectrum of our services has been really impressive and shows a fantastic commitment to our member firms. 

“I am positive HSBC Life will be warmly welcomed to the SimplyProtect panel and I am looking forward to our members getting to find out more about its proposition over the next few months, kicking off with our upcoming Protection Roadshows which start on the 31st of October in Basildon.”


Mark Hussein, Chief Executive Officer, HSBC Life UK Ltd and Head of Insurance UK, added:“We are looking forward to forging a long- term strategic relationship with SimplyBiz. By adding HSBC Life’s range of products to its protection panel, SimplyProtect will be able to offer its members access to increased product choices. This is key to ensuring clients and their families are fully protected and the very best customer outcomes are achieved.”

HSBC Life joins Aviva, Zurich, Guardian, Legal & General, LV=, Royal London, Scottish Widows, The Exeter, Vitality and AIG on the SimplyProtect panel. 

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